Business Journalism

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Overview

The financial aspect of any sector is always of interest and appealing to the generality of the public, be it those in the middle or lower echelon of any given society. This cuts across financial investments, bond, shares, insurance, loss, profit, market survey and projection, entrepreneurial formulations, etc. It is however discovered that overtime, a large chunk of the media audience find the financial reportage a lot boring, unappealing; this is because most often they do not grasp the financial jargons employed by the reporter in passing across his/her message. There certainly must be something missing. And there sure must also be a creative journalistic method that can be used in gathering, extracting and presenting such a piece.

Objective

This bespoke programme is aimed at teaching participants how to use uncommon journalistic skills to creatively deliver financial narratives that would attract the same curiosity and interest as that of hard news by the media content consumers. It is also geared towards packaging the journalist to skilfully eliminate financial reportage boredom in the part of the reading/listening/viewing public.

Outcome

The ability to use modern and creative methodologies in business reportage that would eliminate boredom and as well afford the media audience better understanding of such presentation.

Audience

The ability to use modern and creative methodologies in business reportage that would eliminate boredom and as well afford the media audience better understanding of such presentation.

Course Duration

It is a-three (3) day programme teemed with high level hands-on cum theoretical strategic delivery sessions.

Meet Your Instructors

Facilitators are seasoned business desk editors and financial reporters as well as fine media scholars from the ivory towers who have widely published.