digital-media-training – Channels Academy

Digital Media Training

Our Digital Media Training is designed to equip participants with the skills and strategies needed to thrive in today’s fast-paced, technology-driven communication landscape. This training covers the essentials of creating, managing, and distributing digital content across multiple platforms, with a focus on storytelling, engagement, and impact.

From social media management, content creation, and digital marketing to analytics, branding, and monetisation, participants will gain hands-on knowledge of the tools and techniques that drive modern media. The program blends theory with practical exercises, ensuring learners can immediately apply their skills in real-world scenarios.

Whether you are a journalist, content creator, entrepreneur, marketer, or professional seeking to expand your digital footprint, this training will empower you to harness the power of digital media to inform, engage, and influence audiences globally.

Who can apply?

This training is open to individuals passionate about digital communication, storytelling, and media innovation, including:

Journalists and reporters who want to expand their skills into digital-first storytelling.
Students of mass communication, journalism, and related fields seeking hands-on, industry-ready skills.
Content creators, bloggers, and influencers looking to professionalise their craft.
Corporate communication and PR professionals aiming to enhance their digital engagement strategies.
Entrepreneurs and business owners who want to leverage digital platforms for visibility and growth.
Social media managers and marketers interested in advanced content strategies and analytics.
Anyone eager to build a career in digital media, marketing, or online storytelling.

What you'll learn

Participants will gain practical skills and insights into digital media production and strategy, including:

The fundamentals of digital storytelling and cross-platform content creation.
Social media management: strategies for engagement, growth, and community building.
Content creation tools for video, graphics, podcasts, and blogs.

Search Engine Optimization (SEO) and writing for digital platforms.
Analytics and metrics: how to measure, interpret, and use data to improve performance.
Digital branding and monetisation strategies for individuals and organisations.
Ethics and credibility in the digital media space.
Practical skills in mobile journalism (MoJo) and on-the-go content production.

Register for a Programme