The McLuanique concept of the world becoming ‘a global village’ indeed came true with the birth of the internet. This assertion later became bolder with the birth of the social media that is aided and powered by the internet. The place of the social media in contemporary media cannot be overlooked or downplayed, hence the need for the contemporary journalist to study and understand its roles and application in the functionality of its operation.
To show participants the numerous benefits digital platforms play in Broadcast Media
To show participants the importance of Digital marketing in showcasing their brand persona
To show Participants how to segment their audience based on behavioral patterns.
To show participants how to monitor, track, analyze and implement strategies to inform their audience
At the end of the workshop, participants would learn how to use the social media as a tool to enrich their programmes.
Two (2) days.