The Job of Senior managers to even CEO involves effective liaison with the Media. it is essential that these Executives learn how to speak to the media effectively. the chances are high that there will be almost constant interaction with relevant trade publications and industry media outlets on a regular basis.
Serious-minded executives have realized that this is critical to the life force of the organization as shaping a media message cannot being disregarded
To expose to participants the place for strategic executive planning and implementation.
At the end of the programme, participants would have learnt not just the art of boardroom politics, but the art of strategic management.
Two (2) days.
Media scholars, Media owners, Media managers.